In a strategic expansion, Edible Brands—the parent company of Edible Arrangements—has entered the cannabis edibles market with the launch of Edibles.com, a new e-commerce platform offering hemp-derived THC products. This move marks a significant diversification from their traditional fruit bouquet offerings into the burgeoning cannabis industry: MJBizDaily, Biz2Credit
Launch of Edibles.com
On March 20, 2025, Edible Brands announced the debut of Edibles.com, an online marketplace providing a curated selection of hemp-derived THC products, including gummies, beverages, and supplements. The platform features products from well-known cannabis brands such as Cann, Wana Brands, and 1906. Initially launched in Texas, Edibles.com plans to expand its services to Florida and Georgia, with certain products available for nationwide shipping where legally permitted.
Thomas Winstanley, formerly Chief Marketing Officer at Theory Wellness, has been appointed as Executive Vice President of Edibles.com. Winstanley emphasized the company’s wellness-driven approach and its robust infrastructure as key factors positioning Edible Brands to accelerate growth in the cannabis industry.
Strategic Retail Expansion
Beyond the digital marketplace, Edible Brands is preparing to launch a flagship brick-and-mortar store in Atlanta’s Inman Park neighborhood. This location will serve as a prototype for a limited franchising program aimed at democratizing access to the THC industry, traditionally restricted by regulatory barriers.
Leveraging its existing franchise network, which covers approximately 70% of U.S. households within an hour’s reach, Edible Brands plans to offer same-day delivery of THC-infused products in select markets. This strategy aims to provide consumers with convenient access to premium, vetted cannabis products: The Pre-roll News
Navigating Legal Landscapes
The launch of Edibles.com comes amidst a complex and evolving legal landscape for hemp-derived THC products. While the 2018 Farm Bill federally legalized hemp containing less than 0.3% THC, individual states have imposed varying restrictions. For instance, California has enacted an emergency order banning hemp-derived products containing any traces of THC, and Texas is considering similar legislation: Food & Wine
Despite these challenges, Edible Brands sees significant opportunity in the hemp industry. CEO Somia Farid Silber stated that the company aims to make it easier for consumers to access premium, vetted products with the convenience they expect today.
Historical Context and Future Outlook
Edible Brands’ foray into the cannabis sector is not entirely unprecedented. In November 2019, the company launched Incredible Edibles, a line of hemp-derived CBD products, marking its initial entry into the cannabis market: Food Business News
With the establishment of Edibles.com, Edible Brands is poised to become a significant player in the cannabis edibles market. By combining its extensive distribution network with a focus on wellness and consumer education, the company aims to reshape the future of THC products and drive long-term industry growth: PR Newswire, Marijuana Moment